Post frequency is quite the topic. Some folks believe that too few posts will kill a blog, while others feel that too many will actually drive away traffic. The golden rule used to be something like Thou shalt post as many times a day as possible. These days though, it seems that many blogging experts believe that consistency is key. It really is one of those topics where personal experience hugely influences ones’ opinion.
Let’s take the automotive corner of the blogosphere as an example. The large, corporate owned automotive blogs typically have teams of bloggers. Together these teams typically churn out anywhere from 10 posts a day on the weekend, to close to 30 during the week. That is some serious quantity. Most of the B List car blogs are written by 1 or 2 bloggers and might post 5-7 posts a day, while the C Listers are usually flying solo with posts coming in at under 2 or 3 a day. Below the C List are the occasional bloggers who love cars, but don’t have the time or inclination to write more than every few days.
What we can learn from this is that post frequency does matter, at least as much as consistency. However, irregular posting of quality content will certainly overshadow reams of crap in the long run. As regular readers can see (not that anybody is regular yet) Blogtater certainly hasn’t been populated with any great quantity of posts yet and certainly hasn’t been consistent. Blogtater is an experiment and most of my time outside of the day job is focused on The Garage.
In The Garage, a small team is posting roughly 10-12 quality posts a day. Since adding this team to my own meager writing skills, post frequency has jumped from 3-4 a day and our traffic is on a steady climb. Along with that climb in traffic has come an increase in Technorati ranking. As a result of both, we are receiving more advertising inquiries, which is our end goal. As far as I’m concerned, posting frequency is absolutely important, but it must be done in a manner that does not cause the blogger to burn out.
From way back in other guy’s archives, there are a couple of must reads. First off, Eric Kintz has a list of 10 reasons why post frequency doesn’t matter. Eric’s post spawned this great response from Darren Rowse. Go read both!